Single
£29.99
Illustrative price
Daily care · Adult beauty
Daily Lash Serum for an everyday routine.
A calm, premium concept for daily lash care — formulation targets under development as we seek a UK private-label partner.
Concept packaging — final volume and specification pending.
Duo
£49.99
Illustrative duo price · Two units of the same serum
Concept packaging
Forest green, sage and pink — design concepts only. Final volume and specification pending.
Intended daily routine
Exact directions remain subject to the selected formula. This framing describes the intended habit — not dosage or results.
Cleanse
Begin with a clean lash line as part of a calm evening habit.
Apply as directed
Use the applicator as directed once the formula and instructions are confirmed with the supplier.
Repeat consistently
Build a simple daily rhythm — no result timelines are claimed in this concept.
What we’re developing
These are formulation targets for supplier discussion — not verified contents of a finished product.
Prostaglandin-free
We are seeking a prostaglandin-free approach. Exact composition remains subject to supplier formula selection.
Target · not verifiedPeptide-based
A peptide-based direction is preferred for this concept. Confirmed actives and concentrations will follow supplier development.
Target · not verifiedEasy daily use
Designed around a simple everyday routine once directions are confirmed with the selected formula.
Target · not verified
Family project
A family-led beauty concept
Edit Theory is a proposed family venture. The founder previously built and marketed Linked Up Alarms — experience in brand, website and paid advertising from that earlier business, not revenue or results of this beauty concept.
No finished serum has been manufactured or tested under this brand yet. We are preparing a clear brief for UK private-label partners.